Google Ads Management · Durham
Google Ads Management in
Durham, NC
Durham is a smaller auction than Raleigh with a comparably demanding audience, which makes it one of the better value markets in the Triangle if the account is structured for it. The mistake we see most often is a Raleigh campaign with Durham bolted on, which pays Raleigh prices without Raleigh's job volume.
What's different here
How we run Google Ads
in Durham.
Durham is not a Raleigh add-on
Bolting Durham onto a Raleigh campaign means shared bids and shared negatives across two markets with different costs and different demand. Split properly, Durham frequently produces cheaper booked jobs than its neighbour.
An older housing stock changes the keyword mix
Much of Durham's housing is considerably older than the newer Triangle suburbs, which shifts demand toward repair, replacement, and restoration rather than maintenance on new systems.
University and hospital rhythms are real
Duke's academic and hospital calendars move the rental market and with it the turnover work. Budget and campaign timing should account for that rather than running flat.
What you get
Google Ads Management, done for you.
Areas we cover near Durham
Search and Local Services campaigns built to buy booked jobs, not clicks.
Also in Durham
Google Ads in Durham, answered.
We run one Triangle campaign. Is that wrong?
Usually, yes. Raleigh, Durham, and Chapel Hill differ enough on cost and demand that a combined campaign hides which is carrying the account and which is draining it.
Is Durham cheaper than Raleigh?
Generally on a per-click basis, which is exactly why it deserves its own budget rather than the leftovers from a Raleigh campaign.
Should we target Chapel Hill separately too?
If you serve it, yes. It has its own competition and a distinctly different housing profile, and combining it with Durham blurs both.
Let's look at your Durham numbers.
Book a free audit and we'll show you exactly what google ads is costing you in Durham today, and what it should be producing.
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