Built for med spas & aesthetic clinics
Med spa marketing built around a full treatment calendar.
A med spa does not have a lead problem so much as a calendar problem. An empty chair on Tuesday afternoon is revenue that cannot be recovered, and the difference between a good month and a bad one is usually rebooking and no-shows rather than new enquiries.
Veyri Labs runs the acquisition — paid social, search, and local SEO — and the retention machinery underneath it: consult booking, reminders, rebooking sequences, review generation, and membership and package follow-up.
What actually decides it
The three things that move the number in med spa.
Retention beats acquisition, by a lot
Injectables and most device treatments are recurring by nature. A client who rebooks on schedule is worth several times a new enquiry, and rebooking is a systems problem, not a marketing one.
No-shows are the silent cost
A no-show on a device treatment burns a room, a provider, and a slot that was turning away other bookings. Reminder and confirmation flows pay for themselves faster than any ad campaign.
Advertising aesthetics is a compliance exercise
Before-and-after imagery, treatment claims, and prescription-device language are all constrained by platform policy and by regulation. Getting this wrong gets accounts restricted, not just posts removed.
The playbook
What we run for med spa businesses.
One team on every channel, so the ads, the site, the follow-up, and the CRM are built as one system instead of four vendors pointing at each other.
Paid social that survives policy review
Meta and Instagram campaigns for consults and specific treatments, with creative built to stay inside platform policy on personal attributes and health claims. Restricted accounts are the main risk in this vertical and the creative is where it starts.
Search for treatment intent
Google campaigns on treatment and location queries — the searches people make when they already know what they want and are choosing where to have it done.
Consult booking funnels
Landing pages per treatment with online booking wired straight into your calendar, so the enquiry becomes an appointment without a phone tag round trip.
Reminder and no-show recovery
Confirmation, reminder, and recovery sequences on every appointment, plus deposit handling where you use it. This is the highest-leverage automation in the vertical.
Rebooking and membership sequences
Treatment-aware follow-up: when someone is due for their next appointment based on what they had and when, they hear about it automatically, with membership and package offers where they apply.
Reputation management
Review requests triggered after appointments, routed so that the people most likely to leave a good review are the ones asked, and negative feedback reaches you before it reaches Google.
Local SEO and Google Business Profile
Treatment and city pages, photos, services, and Q&A kept current on your profile — the map pack is where a large share of aesthetic searches end.
What’s included
Everything in the engagement.
- Meta and Instagram campaigns with policy-aware creative
- Google Search campaigns on treatment and location intent
- Treatment-specific landing pages with online booking
- Instant SMS response on every new enquiry
- Appointment confirmation, reminder, and no-show recovery
- Treatment-aware rebooking sequences
- Membership and package follow-up automation
- Review request automation and reputation monitoring
- Treatment and city SEO pages
- Google Business Profile management
- CRM build-out with a consult-to-treatment pipeline
- A2P 10DLC SMS compliance registration
What we report
The numbers you see every month.
Reporting stops at the number that pays you, not at impressions and clicks. If a figure cannot be tracked properly yet, we say so rather than estimate it.
- Enquiries and consults booked by channel
- Cost per consult and cost per booked treatment
- Show rate and no-show recovery
- Rebooking rate by treatment type
- New vs. returning client revenue mix
- Review volume and average rating
Questions
Med Spa marketing, answered.
Will our ad account get restricted?
It is the main risk in this vertical, and it comes from creative and copy that trip health and personal-attribute policy. We build to stay inside those rules. We will also tell you when something you want to run is likely to cause a problem rather than run it and deal with the ban afterwards.
Can you use before-and-after photos?
Sparingly and carefully, and not on every platform. What is allowed differs by platform and changes, so we treat this case by case rather than as a house style.
Do you integrate with our booking software?
Usually. We will confirm exactly what your system supports before we scope the build, because the value of the reminder and rebooking automation depends on that integration being real rather than a manual export.
We already have a lot of clients but the calendar still has gaps.
Then the work starts with rebooking and reactivation rather than ads. It is the cheaper fix and it is usually the right first move. We will say so on the call if that is what we find.
Who handles the SMS compliance side?
We do. A2P 10DLC registration is part of onboarding, and the opt-in language and opt-out handling are built into the flows rather than added later.
Other industries we grow
Ready to grow your med spa business?
Book a free 30-minute call. We’ll go through your current numbers and tell you where the pipeline is actually leaking before anyone talks about a budget.
Book a free strategy callVeyri Labs · (854) 504-3866 · hello@veyrilabs.com