Built for law firms
Law firm marketing measured on signed cases.
Legal has some of the most expensive clicks in advertising and some of the least disciplined intake. A firm can be spending heavily on search and losing most of it at the intake call, and nothing in the ad account will show that.
Veyri Labs runs acquisition — paid search, practice-area SEO, and content — and rebuilds intake around it, so the qualified case is identified fast, contacted immediately, and tracked through to signed.
What actually decides it
The three things that move the number in legal.
Intake is where the money is lost
At legal click prices, an unanswered call or a slow callback is expensive. Most firms have no measurement of what intake is costing them.
Unqualified volume is a real cost
Cases outside your practice area or jurisdiction consume intake time and produce nothing. Qualification has to happen early and consistently.
Attorney advertising is regulated
State bar rules govern what can be claimed, how results can be referenced, and what disclaimers are required. This is a hard constraint on copy, not a stylistic preference.
The playbook
What we run for legal businesses.
One team on every channel, so the ads, the site, the follow-up, and the CRM are built as one system instead of four vendors pointing at each other.
Practice-area search campaigns
Google campaigns built per practice area and per jurisdiction, with tight negative keyword work — at legal click prices, wasted spend is the single biggest controllable cost.
Practice-area and location SEO
Pages that go deep on the specific matter and the specific jurisdiction, plus the content that earns rankings for the research people do long before they call a firm.
Intake qualification
Structured qualification on the form and in the first contact — matter type, jurisdiction, timeline — so attorney and paralegal time is spent on cases that can actually be taken.
Instant response and intake routing
Immediate SMS and call task on every enquiry, routed to whoever handles intake, with escalation when nobody responds. Legal enquiries contact multiple firms.
Consultation booking and follow-up
Booking wired to your calendar plus confirmation, reminder, and no-show recovery, because a missed consultation on a high-value matter is an expensive miss.
Referral and past-client campaigns
Sequences to past clients and referral sources, which is where a substantial share of good legal work originates and where almost nothing is systematised.
Bar-compliant creative
Ad copy, landing pages, and content built against your state bar advertising rules, with required disclaimers in place, reviewed by you before anything runs.
What’s included
Everything in the engagement.
- Google Search campaigns by practice area and jurisdiction
- Negative keyword management and wasted-spend control
- Practice-area and location landing pages
- Long-form content built for organic visibility
- Structured intake qualification on forms and first contact
- Instant SMS response and intake routing with escalation
- Consultation booking, reminders, and no-show recovery
- Referral source and past-client campaigns
- Review request automation and reputation monitoring
- Google Business Profile and local SEO
- CRM build-out with an intake-to-signed pipeline
- A2P 10DLC SMS compliance registration
What we report
The numbers you see every month.
Reporting stops at the number that pays you, not at impressions and clicks. If a figure cannot be tracked properly yet, we say so rather than estimate it.
- Enquiries by practice area and by source
- Qualified vs. unqualified enquiries and why
- Speed to first contact
- Consultations booked and consultations held
- Signed cases and cost per signed case by channel
- Wasted spend removed from search campaigns
Questions
Legal marketing, answered.
Do you understand state bar advertising rules?
We build to them and we route everything through you for approval before it runs, because you carry the obligation, not us. Where a rule is ambiguous we will flag it rather than make the call ourselves.
Can you report on cost per signed case?
Yes, once the intake pipeline is tracked properly — that is part of the build. Before that exists, any cost-per-case number is an estimate, and we will label it as one.
Legal clicks are extremely expensive. Is search worth it?
It depends on your practice area, your market, and your intake. For some firms the right answer is to fix intake and invest in organic before increasing paid spend, and we will tell you if that is what we find.
Do you handle intake calls?
We build the routing, qualification, and automation around intake. Whether the calls are answered by your team or an answering service is your decision, and we will show you what the current handling is costing.
Will you write content in our attorneys’ names?
Only with their review and sign-off. Nothing publishes under an attorney’s name that the attorney has not read and approved.
Other industries we grow
Ready to grow your legal business?
Book a free 30-minute call. We’ll go through your current numbers and tell you where the pipeline is actually leaking before anyone talks about a budget.
Book a free strategy callVeyri Labs · (854) 504-3866 · hello@veyrilabs.com