Privacy Policy

1. Scope & Who We Are

This Privacy Policy ("Policy") explains how Syntra Financial LLC d/b/a Veyri Labs ("Veyri Labs," "we," "us," or "our") collects, uses, discloses, and protects personal information. It applies to information we collect through veyrilabs.com, our other websites, landing pages, forms, communications, and marketing (collectively, the "Sites"), and through the products and services we provide (the "Services").

2. Information We Collect

Over the preceding 12 months we have collected the following statutory categories of personal information. Whether a category is collected about you depends on how you interact with us.

3. Sources of Information

We obtain personal information from the following categories of sources:

• Directly from you — when you submit a form, request a demo or audit, book a call, sign up, communicate with us, or make a payment.
• Automatically — through cookies, pixels, server logs, and analytics when you use our Sites (e.g., IP address, device and browser data, pages viewed).
• Service providers and partners — our CRM, hosting, payment, telephony, and email vendors who help us operate.
• Advertising and analytics platforms — measurement and attribution data from advertising and analytics providers.
• Publicly available and third-party sources — business directories, public records, and lead-data providers, where permitted by law.

4. How & Why We Use Information

We use personal information for the following business and commercial purposes:

• Provide, operate, maintain, and improve our Sites and Services;
• Respond to inquiries, demo and audit requests, and support requests;
• Deliver our marketing services and fulfill engagements;
• Send marketing, promotional, and follow-up communications by email and SMS, consistent with your consent and applicable law (see Sections 7 & 8);
• Send transactional and service messages, including appointment reminders, account notices, and platform announcements;
• Process payments, manage subscriptions, and prevent fraud and abuse;
• Perform analytics, measure and attribute advertising, and conduct cross-context behavioral advertising (see Section 6);
• Maintain the security and integrity of our systems;
• Comply with legal obligations and enforce our agreements; and
• Establish, exercise, or defend legal claims.

We do not use or disclose sensitive personal information for purposes that require us to offer a "right to limit" under California law.

5. How We Disclose Information

We disclose personal information to the following categories of recipients. We require our service providers, by contract, to use personal information only to perform services for us and not for their own purposes.

6. Sale & Sharing of Personal Information; Do Not Sell or Share

We do not "sell" personal information for monetary consideration. However, like most modern websites, we use advertising and analytics technologies — including the Meta Pixel and Google Analytics — that may disclose online identifiers and internet-activity information to those providers. Under the California Consumer Privacy Act ("CCPA/CPRA") and similar state laws, this may be considered a "sale" or "sharing" of personal information for cross-context behavioral advertising.

In the preceding 12 months, the categories of personal information that may have been "shared" for cross-context behavioral advertising are Identifiers and Internet or other electronic network activity, disclosed to advertising and analytics partners. We do not knowingly sell or share the personal information of consumers under 16 years of age.

7. Cookies & Tracking Technologies

We and our partners use cookies, pixels, tags, SDKs, and similar technologies to operate the Sites, remember preferences, measure performance, and support advertising.

8. SMS / Text Messaging & TCPA

Veyri Labs operates an SMS/text-messaging program and is committed to compliance with the Telephone Consumer Protection Act ("TCPA"), FCC rules, and carrier and CTIA requirements.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to: know/access the personal information we have collected, used, disclosed, and shared (including a 12-month look-back); delete personal information; correct inaccurate personal information; opt out of the sale or sharing of personal information; limit the use of sensitive personal information (we state in Section 4 that we do not use it in ways that trigger this right); and to non-discrimination for exercising your rights.

10. Global Privacy Control & Opt-Out Preference Signals

We recognize and process opt-out preference signals, including the Global Privacy Control (GPC), as a valid request to opt out of the sale or sharing of personal information for the browser or device from which the signal is sent. If you are logged in or otherwise identifiable to us, we will apply your opt-out more broadly where feasible.

11. Other U.S. State Privacy Rights

Depending on your state of residence (including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Florida, Iowa, Delaware, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, and others as laws take effect), you may have some or all of the following rights, subject to that state's law and exceptions:

To exercise these rights, contact us at hello@veyrilabs.com. We will verify and respond within the time your state law requires. Right to appeal: if we decline to act, you may appeal by replying to our decision; if your appeal is denied, you may contact your state Attorney General. For states that require it, we honor universal opt-out mechanisms, including Global Privacy Control (Section 10).

12. Information We Process on Behalf of Clients (Service Provider / Processor)

When we provide our hosted CRM, AI-agent, and marketing-automation Services to business clients, we process personal information about those clients' end customers and leads solely as a service provider (CCPA) and processor (other state laws and the GDPR), on the documented instructions of the client, who is the controller.

In that role, we are contractually prohibited from:

• selling or sharing that personal information;
• retaining, using, or disclosing it for any purpose other than performing the Services, or as otherwise permitted by law;
• retaining, using, or disclosing it outside the direct business relationship with the client; and
• combining it with personal information from other sources, except as permitted by applicable law.

If you are an end customer of a Veyri Labs client and wish to exercise privacy rights, please direct your request to that business — the controller of your data. We will assist our client in responding to verified requests as required by law.

13. International Users; GDPR & UK GDPR

We are based in the United States and our Services are directed to the U.S. market. If you access the Sites from the European Economic Area, the United Kingdom, or Switzerland, the following applies to personal information we control:

• Legal bases: consent (e.g., marketing), performance of a contract (providing Services you request), and our legitimate interests (e.g., securing and improving the Sites, B2B marketing), balanced against your rights.
• Your rights: access, rectification, erasure, restriction, portability, objection, and the right to withdraw consent and to lodge a complaint with your supervisory authority.
• International transfers: your information is processed in the United States. Where required, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

14. Data Retention

We retain personal information only as long as necessary for the purposes described in this Policy, using the following criteria:

• Leads & marketing contacts: until you opt out or request deletion, and for a reasonable period thereafter for suppression and recordkeeping.
• Client account & CRM data: for the duration of the engagement and, after termination, for the export/retention window stated in our Terms of Service, after which it is deleted or de-identified.
• Billing & transaction records: as required for tax, accounting, and audit purposes (generally up to 7 years).
• SMS consent & opt-out records: for as long as required to evidence compliance.
• Analytics & logs: for limited periods consistent with our providers' defaults and our security needs.

When no longer needed, we delete, anonymize, or aggregate the information, unless a longer period is required by law.

15. Security & Breach Notification

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information, including encryption in transit (TLS/HTTPS), access controls, hashed and salted credentials, vendor diligence, and periodic security reviews. We follow written incident-response procedures.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a data breach affecting your personal information occurs, we will notify you and the appropriate authorities as required by applicable law. If you suspect unauthorized access to your information, contact us immediately at hello@veyrilabs.com.

16. Children's Privacy

Our Sites and Services are intended for businesses and for individuals 18 years of age and older. We do not knowingly collect personal information from anyone under 18, and we do not knowingly collect personal information from children under 13 as defined by the Children's Online Privacy Protection Act ("COPPA"). If you believe a child has provided us with personal information, contact us at hello@veyrilabs.com and we will delete it.

17. California "Shine the Light"

California Civil Code §1798.83 permits California residents to request information about disclosures of personal information to third parties for those third parties' own direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes. You may direct questions to hello@veyrilabs.com.

18. Third-Party Links & Services

Our Sites may link to or embed third-party websites, platforms, and tools (such as scheduling and payment widgets). We are not responsible for the privacy practices or content of those third parties. Their use of your information is governed by their own privacy policies, which we encourage you to review.

19. Accessibility

We strive to make this Policy and our Sites accessible. If you use assistive technology and have difficulty accessing any part of this Policy, contact us at hello@veyrilabs.com and we will provide the information in an alternative format.

20. Changes to This Policy & Contact

We may update this Policy from time to time. The "Last Updated" date above reflects the most recent revision. For material changes, we will provide notice by email or a prominent notice on our Sites. Your continued use of the Sites or Services after changes take effect constitutes acceptance of the revised Policy.

For privacy questions or to exercise your rights, contact:

See also our Terms of Service.